Our Sales Approach

Overview

GetintheLoop works closely with external partners to attract, sell, onboard and support businesses long term. There are many consistencies across all partnerships when it comes to selling our products (outlined below) but there are details with regards to the sales funnel, the responsibilities, customer success handover process and reporting that vary.

Presence Management

Ideal Customer Profile (ICP)

The GetintheLoop (GITL) platform is designed to serve SMBs that need a consistent online presence but lack a dedicated marketing team. These businesses often struggle with maintaining their social channels, listings and digital ads due to limited time or resources, making our product a perfect fit to automate their content creation and posting.

Key Characteristics:

Industry Focus: Service-based businesses are a great fit, including trades like Mechanical Companies, Electricians, Plumbers, and Landscapers. Also consider industries that typically have smaller local businesses, like food/beverage, retail, and health/wellness.
Size: Typically 4-15 employees.
Revenue: $300k - $3 million in annual revenue.
Geography: English-speaking businesses within North America. Social AI currently supports only English, limiting reach in non-English-speaking regions.
Business Type: Non-franchised companies, as franchises may have corporate restrictions on social media usage.

Selling Social AI

Preparing for a Meeting

Before joining a meeting, take time to review the prospect's online presence. Check how frequently they’re posting, the type of content they share (e.x. product promotions or revenue-generating posts), and whether their posts are driving engagement. Look for trends:

Are they consistent with their posts?
What are they posting about?
Do their posts align with their business goals, or is there an opportunity to improve?
Are they getting likes / engagements?

Understanding their current social activity helps identify gaps where Social AI can add immediate value.

Structure the Call

Intro
Pinpointing pain and solution
Process explanation
Stress pain lightly while reiterating value and closing

Call Script Example
Hey! Is this John?

Yes, who’s this?

Oh, hi john! This is [Closer’s Name] from GITL. We were in touch via email about your social media automation.. Wait for response and confirmation they’re aware of the context

I’m so sorry, I know I caught you off guard! I’m actually following up now to see if there is a good time for us to schedule a call, either later today or this week, so we can discuss everything in more detail. or if now is a good time, we can just go ahead and discuss it right away!

Now is a good time…

Perfect! Before we dive in, I’d love to learn more about your business, your current social media needs, and what sparked your interest in automating your social media. This will help me understand your expectations, ensure we’re aligned, and provide a clear overview of how we can help. I’ll also walk you through the process so you can decide on clear next steps. Alright?

Sounds good! (Proceeds to explain)

TAKE NOTES! (Ask qualifying questions after they’re done or in the middle) - Leaves room to focus on closing later
E.G 1: Okay, so right now, you’re the only one handling your social media?
- Oh geez, I get the struggle! Most business owners I work with have the exact same situation actually, that’s why we’ve been working on saving you time, energy, and keeping you consistent all over! (Restate the pain while stressing it and stressing the fact that we have the solution for it)

E.G 2: Okay, so it’s mainly a time saving focus right? I mean I get it, your industry can be pretty hectic! That’s why….

Amazing! Everything you mentioned sounds pretty much in the lines of our own expertise! So, I’ll go ahead, tell you a little bit more about what we do and how we do things, and you can go ahead and tell me if it sounds like a fit!

Sounds good

Alright, so as you could see, we’re based off Canada and recently got established in the US as well, we’re mainly specialized in social media automation on Meta platforms, so we’re looking at both Facebook and Instagram with a total of 6 postings per week, divided by posts and stories, and we actually do this through our Social AI! Now, that’s completely AI based, but we will also have an onboarding specialist taking care of the first process with you, now this can be done via email but I always recommend a call just to make sure we’re all aligned, and that’s where we’re gonna need around 15 minutes of your time in the beginning, just to make sure we’re aligned with your branding, you basically share around 10 business highlights and what sets you apart from your competition, but you can share more if you like! Pause – Feel free to stop me if you have any questions btw!

Acknowledges

Now, what we will mainly need from you is either images or an image source and you can approve the use of stock photos as well if you feel it aligns with your business! Do you have a file in hand with pictures already like a Google drive or any pictures you can use? (Assuming the sale)

Wait for the response

No worries/Perfect! We’ll also be helping you out, that’s the purpose of the onboarding! Now, once we have our hands on the pictures, an idea about your branding and what sets you apart, that’s when the main process begins!
1st process will be our Social AI taking care of the postings for you, we’ll be adding a few templates as needed, the caption will be made according to your main highlights, offerings, and really anything you’re looking to highlight in your social media, and the hashtags are also gonna be made in a way that stays true to your brand while being aligned with the FB and IG algorithm. (Mention a few highlights they initially mentioned about their business in the beginning of the call and get them to interact) - Like for example, we can highlight that you …., would you like this to be mentioned as one of the highlights? .. Alright, amazing!
2nd process is the weekly content plan, we will be sending you a weekly content plan via email including the 6 postings, you can expect either 3 posts and 3 stories per week to FB and IG or 4 stories and 2 posts per week, depending on what’s keeping you most consistent on your socials without having to be really heavy on posts really, you’ll see these postings exactly how your audience would see them, this way, if it seems good to go, we go ahead and launch it, but if you feel like anything needs to be optimized, like everything is good to go but maybe one post needs to be modified according to your needs, you either just let us know and we modify it for you, or if you’d like it done right away, you can go ahead and directly edit it from our dashboard!
And that’s when we get to the 3rd process! Our automated posting.. Once approved, we will be posting fully automatically on your behalf to both FB and IG at optimal times just to try and maximize your engagement, and we highly encourage you to check your dashboard, check how well GITL is doing for you, how well people are receiving your posts, and let us know in case you have any feedback that can help us improve even more, as the roadmap is one of our features, and we’re constantly adding new things based on client needs! That’s the gist!

Wait for pricing question to close.

If no question asked about pricing: Alright, so that’s everything we do, basically it’s like having your own social media manager at only $99 per month, no contracts included, and no hidden fees whatsoever! The only thing we have is a 30 day cancellation policy in case anything happens. Pause for answer

If question is asked: Alright, so it’s $99 (US DOLLARS) per month, and we have no contracts, no setup fees (unless it applies for them), only a 30 day cancellation policy in case anything happens.

PAUSE for question on how to proceed or for next steps (Silent close is your friend)

Alright, so are you in front of a computer or have your email on your phone?

Wait for answer - Even if they are logged to a different email on the phone only but are available to proceed with 5 to 7 minutes of their time, make sure to send the sign up link their way on there

Okay, so I’m gonna send you the link directly to your email, guide you through the process just to make sure it doesn’t take too much off your hands and we also put your main brand details and highlights correctly, okay?

Wait for confirmation

If they confirm:
Perfect! - Guide them through the process
If they would like to do it later:
Push to schedule the call back so you can do it together:
Alright, no worries! I can go ahead and schedule the call for you just to make sure nobody else books that timing in, and I’ll guide you then, it’ll probably take around 10 minutes of your time, what time were you thinking? (Confirm they got the invite before hanging up)
If they still want to do it by themselves:
No worries! So you have the link now, in case any questions come up or you’d like my help, feel free to email me! Okay?
Response
One last thing, when should I expect it? Just so I can let the onboarding team know to get your call booked with them asap, because we need to inform them 24hrs in advance
—----- …. —--
Alright, perfect! Please feel free to email me or call me if any questions come up, I’ll talk to you later John!

General Business Questions

How long have you been in business or owned {{company.name}}?
How has this year been for you so far? Are you facing any challenges, like staffing issues or slowdowns?
What are your expectations for the upcoming season? Do you anticipate it being busy or slower?

Social Media Questions

I looked you up on social media before our chat. I noticed you’re posting (frequently/infrequently/rarely). Who currently manages your social media?
Do you find it challenging to stay consistent with your social media posting?
How do you decide what content to post, and do you think you’re maximizing your social media presence?

Pain Points

How much time do you or your team spend managing social media each week?
Would you say social media is more of a time drain or a cost issue for your business?
How important is it for you to stay active on social media, given that many customers check a business’s online presence before deciding to visit?

Common Objections

I already have someone handling my social media
That's great! Social AI isn't meant to replace your current strategy; it's a complement to what you're already doing. It'll make it easier for your social media helper because they won't have to post as often, plus Social AI is very reliable and consistent.
I don't trust AI to manage my social media content
We start by working closely with you to create your business profile, update your custom image library, and craft 10 ads/highlights specific to your strategy. Your On-boarding Specialist (a real person!) will make sure you're very happy with all of this.

Next, our AI takes all this info and crafts high quality social media posts. Our testing shows AI consistently out-performs an average social media helper, because we take the time up-front to make sure you're happy with your profile and ads. With the same info, AI makes better posts and is much more reliable than the average social media helper.
Will the content be specific enough to my business?
You can adjust your 10 live ads/highlights at any time! This will help the AI make sure the posts are specific and relevant to your goals, because the posts are created using your 10 live ads, your business profile, and your image library.

Also, our team (real people) makes sure your business profile is set up correctly at all times and can make any changes you need.
I'm too busy to set up something like this
Most of our customers are spending less than 10 minutes per week on Social AI. Our team does all the setup work and makes sure you're 100% happy with your business profile and 10 live ads. Once it's running, you get a weekly email with your upcoming posts. All you need to do is make sure the posts look good to you! Most of our customers spend about 5 minutes per week reviewing the email.
What support do I get if I need help?
You can always contact our support team at support@getintheloop.ca, plus you have a dedicated Onboarding Specialist to make sure your initial setup goes smoothly. We are here to help!